Client: SerenaFit

Serena Fit is a Virtual Training Studio that offers live, interactive group workouts guaranteed to keep you fit. They help you stay accountable to your fitness journey by offering feedback from your coach and workouts available to you from anywhere in the world!

I worked closely with Serena and her team to redesign her branding, redesign her website in Squarespace and create a winning customer acquisition strategy for their business! Take a look below for some of their before and afters, and check out SerenaFit.com to view the full site!

 

Squarespace Web Design
Logo Design & Color Palette
Custom Graphics
Membership Strategy


 

Branding & Graphic Design

 
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Website Redesign

 

Before:

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After:

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Interested in working together? Let’s chat!

 
Client: Jamila Reddy

Jamila Reddy is a Brooklyn-based, North-Carolina raised, Black queer, Buddhist writer, healer, thinker, doer, and dreamer. She’s an expert at helping people establish their vision and develop the courage to bring it into the world.

It was wonderful to get the opportunity to redesign her website and update her branding to create a brand that reflects her style and personality. Take a look below for some of their before and afters, and check out JamilaReddy.me to view the full site!

 

Logo Design & Color Palette
Squarespace Web Design
Digital Course Strategy


 

Before:

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After:

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Interested in working together? Let’s chat!

 
Client: Natalie Diener Weddings

Natalie reached out after meeting me at a conference and asked me to help her out with her website. She was running a wedding planning business here in Philadelphia, but her website was still using a free Wordpress blog template that didn’t effectively showcase her brand and services. It was time to update her online presence into a professional and beautiful experience for her future clients! Take a look at her new logo and website below.

 

Logo Design
Wordpress Web Design
Custom Icons


New Logo Design

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Site Redesign

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Interested in working together? Let’s chat!

Client: Sonalee Rashatwar

I had the pleasure of redesigning the website and creating new branding for my friend, Sonalee Rashatwar. We sat down and talked about their goals, including getting booked more for speaking gigs. I took note of that and incorporated a new Speaking page that showcases Sonalee’s talents and added a more in-depth contact form to get straight to the point with inquiries. We also took some new headshots which I used to redesign their site into something more eye-catching, inviting and lively (yes to donuts btw)!

In terms of branding, we quickly picked out a color palette that brought life to the site and it took us one take to create and finalize Sonalee’s new logo - differentiating Sonalee from most others in their industry. Check out the before and after below!

 

Logo Design & Branding
Squarespace Web Design
Brand Photoshoot


Before

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After

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New branding & logo for Sonalee

 
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Interested in working together? Let’s chat!

Client: Vitality Meditation

I had been wanting to rebrand a small fitness/wellness studio, and lo and behold, Stasi of Vitality Meditation reached out! Manifestation, people. After we met, we agreed that Vitality’s site just wasn’t speaking to their brand - bland stock photos, lack of color, and their site structure could be updated. I took some new photos of the team and space and created a new website that represented the chill, good vibes the brand represented. After the website was done, I was hired to continue their social media management and graphic design, updating their social media and events to look more branded. Take a look below and go meditate at Vitality!

 

Squarespace Web Design
Brand Photoshoot
Social Media Management
Messaging
Graphic Design
Monthly Maintenance


 

Before

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After

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Interested in working together? Let’s chat!

When In Atlanta...
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So here's the thing. I haven't blogged in ages or updated my portfolio, business is going great and I'm trying to grow a team, and I'm speaking at like four conferences this spring. There's soooo much I could post, but I'm going to take it slowly. 

Before I delete these pics off my desktop (it's like a guilt trip to write this post since having the urge to clean the files on my desktop), I wanted to talk about my Atlanta trip last week. I booked a cheap flight to ATL back in December and stayed with an awesome friend and fellow girlboss, Karen of wedding and event design company Pop & Fizz). I like to capitalize on my trips when possible, so I thought to myself (which I do often), "Why not host a little event in Atlanta while I'm there?" Especially because I have another awesome, event-planning and branding ninja friend like Porsha of #GoWrkGrls who I've already collaborated with in the past. We hosted a women's panel in Philadelphia like four years ago, so I knew it would be an easy partnership. I hit her up and we ended up planning the whole event within the day. We pooled our resources (especially Porsha's local connects like WeWork holla holla) and were able to create a Sunday meetup and panel discussion for women called "Women Conquering Media."

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Speakers included:

  • Diamonde Williamson of Blossom (a personalized tv experience for women of color curated and created by women of color)
  • Beca Grimm of Dope Girls (a zine for women and nonbinary people who get high & still get shit done) and 
  • Umama Kibria of Sass Brands (a marketing agency serving clients in the health and fitness industry)

...I made that into bullet points so y'all can follow them, duh!

The WeWork venue was absolutely gorgeous and we had food and drinks sponsored by friends (thanks Karen and Paul!) The best part was Priv joining forces and doing makeup, nails, and massages for attendees before the event. Totally missed a free massage opportunity, but shit happens.

I mean overall, it was a success and I'm so happy to mark off Atlanta from my "cities to host events in" list. The best part was the community of women that came to the event. One attendee said that "this type of event and space for women is so needed here." If I take FearlessCon on the road, Atlanta is definitely a stop. Here are some pics from the event below so you know I'm not lying ha ha.  

Back to deleting things from my desktop!

EntrepreneurshipMelissa Alam
Client: CityFitGirls

CityFitGirls is a running and fitness community for women here in Philadelphia. It was created a few years ago by two awesome women (and friends!) Kiera and Takia. They host a yearly FitRetreat to bring together over 150 women for a full day of nourishing the mind, body and soul. From fitness classes, lifestyle workshops and a delicious and healthy brunch (with mimosas of course!), FitRetreat has been a great event that I've had the pleasure of photographing for the past three years. It's exciting to see a client use your photographs for their overall brand look and content, so thank you Kiera and Takia! 

Client: Cordes Foundation

The Cordes Foundation "connects social entrepreneurs with the right resources and stakeholders, convenes events that enhance and strengthen the impact investing and social entrepreneurial ecosystems and catalyzes 100% of its balance sheet to elevate the role of women globally."

This redesign project was definitely a highlight of my year! I've never done a website for a foundation before, but I loved having the creative freedom to redesign the style, branding and flow for the Cordes website to pack a punch for their audience. I incorporated higher quality images thanks to their portfolio organizations and partners, weaved in more of their branding and colors throughout the site, made sections more interactive (like this awesome global map and filter for their fellows, designed and coded by my developer Chris), and updated their logo and business card designs. Take a look below for some of their before and afters, and check out CordesFoundation.org to view the full site! 

 

Wordpress Web Design
Business Card Design
Custom Coded Map Feature


 

Before

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Business Cards - Before/After

After

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Interested in working together? Let’s chat!

Client: PayalMUA

Payal came to me in early 2017 to help her revamp her digital presence. Her website was hosted on Wordpress.com without any call-to-actions (which would make it easy for clients to hire her) or an updated portfolio. After taking a look at the her competitors in the makeup professionals and bridal industry, I saw such an advantage Payal could have when it came to having a strong brand presence on both social and web. I was able to spruce up her logo, add a consistent and neutral color palette, and design a beautiful and responsive new website using WordPress (incorporating both photos from our branded photoshoot and other photographer shoots). Her client leads and intake has increased tremendously since launching her new site thanks to her easy-to-use navigation and site flow, relevant call-to-actions, and site visuals. Take a look at her new headquarters at PayalMUA.com to see what I'm talking about!