My First Women's "Out Of Office" Retreat

Yo. I’m finally getting back on my blog post grind! I realized how much I love the inner workings of entrepreneurs and their behind the scenes that I’ve been inspired to share a bit more of all the shit I do here on my site.

I wanted to start off with a recent retreat I held an hour outside of Philadelphia called The Out Of Office Retreat. I was approached by Jaimie, the lovely Founder & CEO behind Harlow Grey Homes. She and her team have curated stunning vacation homes in Philadelphia and New Jersey, and they are designed to the max. I mean it took me forever to choose which one I wanted to host my retreat in because they are that gorgeous. I ended up picking The Hepburn because the size was perfect, and come on, that huge U-shaped couch surround by fur rugs! I could smell photoshoot in each room and the natural light had the photographer in me giddy like a little schoolgirl.

So what was the plan? I recently opened an old diary of mine and saw a blank page with the title “Women’s Retreat 2016.” It was a sign. I toyed around with how I wanted to approach my first retreat and who I wanted to invite, especially after all of the conferences and retreats I’ve attended these past few years. After a few iterations, I decided to just put it out there into the universe. I created all of the basic info on a page here on my site, included a sample schedule, all of the beautiful photos of the space and put up tickets. From there, I emailed about 50 of the dopest women I knew and said a prayer.

And yay people started buying tickets. They believed in this retreat! They believed in me! Okay, obviously I have some issues with self-doubt, but entrepreneurs aren’t perfect. However, like my pops always says in his beautiful Bengali accent, “Mamoni, if you build it, they will come.”

We ended up having a full house of some amazing women - some who were close friends and some who I’ve never met (thanks internet!). I brought on BumbleBFF as a sponsor (aka the ladies got to leave with some fun swag) and hired my friend Hava to cook for all of the women. Which let me tell you. I’ve honestly realized in the past year how amazing it is to hire people to help you. I’m so used to doing everything by myself and digging myself in my own hole, so to be able to now a) afford to hire help and b) afford to hire your friends to help you is seriously a huge milestone in my random ass career. Hava took the lead and created some delicious and healthy meals for the two days we were there (and mostly while I slept because I was pretty much a sloth the whole retreat). Like seriously - if you are reading this somewhere out there Hava, I. Love.You.Long.Time.

The two days for Out Of Office were spent doing the following: chilling, working a little, more chilling, hanging with the other women, sharing stories, more chilling, journaling our thoughts, playing mafia, snacking, morning yoga and sleeping. When I said that this was going to be a chill retreat with a super flexible and open schedule, I meant it.

Anyway, this post is getting way too long and I need to start doing some actual work hehe. I wanted to thank Harlow Grey Homes for providing me with such an epic space and for giving me the opportunity to flex my retreat and leadership skills. And thanks to all of the women who came out to the middle of nowhere New Jersey and hung with random other women in the middle of the week. Y’all are the real MVP. Check out the rest of the photos from the retreat below!

Client: Suraya

Suraya was voted as the "Best New Restaurant of 2018" by Philadelphia Magazine, theyre a specialty, all-day market and café, restaurant and outdoor garden located in the bustling Fishtown neighborhood of Philadelphia.

I worked closely with Suraya and their team to design their Wordpress Website, create Branded Photos that they can use in their site and Social Media and managed their social media growing their following to 17K within a year. Take a look below for some of the work I’ve done with them, and check out SurayaPhilly.com to view the full site!

 

Wordpress Website Design
Branded Photography
Social Media Management
Public Relations


 

Website Design

 
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Social Media Management

 
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Interested in working together? Let’s chat!

 
Client: SerenaFit

Serena Fit is a Virtual Training Studio that offers live, interactive group workouts guaranteed to keep you fit. They help you stay accountable to your fitness journey by offering feedback from your coach and workouts available to you from anywhere in the world!

I worked closely with Serena and her team to redesign her branding, redesign her website in Squarespace and create a winning customer acquisition strategy for their business! Take a look below for some of their before and afters, and check out SerenaFit.com to view the full site!

 

Squarespace Web Design
Logo Design & Color Palette
Custom Graphics
Membership Strategy


 

Branding & Graphic Design

 
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Website Redesign

 

Before:

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After:

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Interested in working together? Let’s chat!

 
Client: Jamila Reddy

Jamila Reddy is a Brooklyn-based, North-Carolina raised, Black queer, Buddhist writer, healer, thinker, doer, and dreamer. She’s an expert at helping people establish their vision and develop the courage to bring it into the world.

It was wonderful to get the opportunity to redesign her website and update her branding to create a brand that reflects her style and personality. Take a look below for some of their before and afters, and check out JamilaReddy.me to view the full site!

 

Logo Design & Color Palette
Squarespace Web Design
Digital Course Strategy


 

Before:

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After:

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Interested in working together? Let’s chat!

 
Client: Natalie Diener Weddings

Natalie reached out after meeting me at a conference and asked me to help her out with her website. She was running a wedding planning business here in Philadelphia, but her website was still using a free Wordpress blog template that didn’t effectively showcase her brand and services. It was time to update her online presence into a professional and beautiful experience for her future clients! Take a look at her new logo and website below.

 

Logo Design
Wordpress Web Design
Custom Icons


New Logo Design

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Site Redesign

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Interested in working together? Let’s chat!

Client: Sonalee Rashatwar

I had the pleasure of redesigning the website and creating new branding for my friend, Sonalee Rashatwar. We sat down and talked about their goals, including getting booked more for speaking gigs. I took note of that and incorporated a new Speaking page that showcases Sonalee’s talents and added a more in-depth contact form to get straight to the point with inquiries. We also took some new headshots which I used to redesign their site into something more eye-catching, inviting and lively (yes to donuts btw)!

In terms of branding, we quickly picked out a color palette that brought life to the site and it took us one take to create and finalize Sonalee’s new logo - differentiating Sonalee from most others in their industry. Check out the before and after below!

 

Logo Design & Branding
Squarespace Web Design
Brand Photoshoot


Before

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After

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New branding & logo for Sonalee

 
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Interested in working together? Let’s chat!

Client: Vitality Meditation

I had been wanting to rebrand a small fitness/wellness studio, and lo and behold, Stasi of Vitality Meditation reached out! Manifestation, people. After we met, we agreed that Vitality’s site just wasn’t speaking to their brand - bland stock photos, lack of color, and their site structure could be updated. I took some new photos of the team and space and created a new website that represented the chill, good vibes the brand represented. After the website was done, I was hired to continue their social media management and graphic design, updating their social media and events to look more branded. Take a look below and go meditate at Vitality!

 

Squarespace Web Design
Brand Photoshoot
Social Media Management
Messaging
Graphic Design
Monthly Maintenance


 

Before

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After

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Interested in working together? Let’s chat!

When In Atlanta...
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So here's the thing. I haven't blogged in ages or updated my portfolio, business is going great and I'm trying to grow a team, and I'm speaking at like four conferences this spring. There's soooo much I could post, but I'm going to take it slowly. 

Before I delete these pics off my desktop (it's like a guilt trip to write this post since having the urge to clean the files on my desktop), I wanted to talk about my Atlanta trip last week. I booked a cheap flight to ATL back in December and stayed with an awesome friend and fellow girlboss, Karen of wedding and event design company Pop & Fizz). I like to capitalize on my trips when possible, so I thought to myself (which I do often), "Why not host a little event in Atlanta while I'm there?" Especially because I have another awesome, event-planning and branding ninja friend like Porsha of #GoWrkGrls who I've already collaborated with in the past. We hosted a women's panel in Philadelphia like four years ago, so I knew it would be an easy partnership. I hit her up and we ended up planning the whole event within the day. We pooled our resources (especially Porsha's local connects like WeWork holla holla) and were able to create a Sunday meetup and panel discussion for women called "Women Conquering Media."

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Speakers included:

  • Diamonde Williamson of Blossom (a personalized tv experience for women of color curated and created by women of color)
  • Beca Grimm of Dope Girls (a zine for women and nonbinary people who get high & still get shit done) and 
  • Umama Kibria of Sass Brands (a marketing agency serving clients in the health and fitness industry)

...I made that into bullet points so y'all can follow them, duh!

The WeWork venue was absolutely gorgeous and we had food and drinks sponsored by friends (thanks Karen and Paul!) The best part was Priv joining forces and doing makeup, nails, and massages for attendees before the event. Totally missed a free massage opportunity, but shit happens.

I mean overall, it was a success and I'm so happy to mark off Atlanta from my "cities to host events in" list. The best part was the community of women that came to the event. One attendee said that "this type of event and space for women is so needed here." If I take FearlessCon on the road, Atlanta is definitely a stop. Here are some pics from the event below so you know I'm not lying ha ha.  

Back to deleting things from my desktop!

EntrepreneurshipMelissa Alam
Client: CityFitGirls

CityFitGirls is a running and fitness community for women here in Philadelphia. It was created a few years ago by two awesome women (and friends!) Kiera and Takia. They host a yearly FitRetreat to bring together over 150 women for a full day of nourishing the mind, body and soul. From fitness classes, lifestyle workshops and a delicious and healthy brunch (with mimosas of course!), FitRetreat has been a great event that I've had the pleasure of photographing for the past three years. It's exciting to see a client use your photographs for their overall brand look and content, so thank you Kiera and Takia!