Natalie reached out after meeting me at a conference and asked me to help her out with her website. She was running a wedding planning business here in Philadelphia, but her website was still using a free Wordpress blog template that didn’t effectively showcase her brand and services. It was time to update her online presence into a professional and beautiful experience for her future clients! Take a look at her new logo and website below.
I had the pleasure of redesigning the website and creating new branding for my friend, Sonalee Rashatwar. We sat down and talked about their goals, including getting booked more for speaking gigs. I took note of that and incorporated a new Speaking page that showcases Sonalee’s talents and added a more in-depth contact form to get straight to the point with inquiries. We also took some new headshots which I used to redesign their site into something more eye-catching, inviting and lively (yes to donuts btw)! In terms of branding, we quickly picked out a color palette that brought life to the site and it took us one take to create and finalize Sonalee’s new logo - differentiating Sonalee from most others in their industry. Check out the before and after below!
New branding & logo for Sonalee:
I had been wanting to rebrand a small fitness/wellness studio, and lo and behold, Stasi of Vitality Meditation reached out! Manifestation, people. Their site just wasn’t speaking to their brand - bland stock photos, lack of color, and their site structure could be updated. I met with the team, took some updated photos and created a new site that represented the chill, good vibes the brand represented. After the website was done, I was hired to continue their social media management and graphic design, updating their social media and events to look more branded. Take a look below and go meditate at Vitality!
So here's the thing. I haven't blogged in ages or updated my portfolio, business is going great and I'm trying to grow a team, and I'm speaking at like four conferences this spring. There's soooo much I could post, but I'm going to take it slowly.
Before I delete these pics off my desktop (it's like a guilt trip to write this post since having the urge to clean the files on my desktop), I wanted to talk about my Atlanta trip last week. I booked a cheap flight to ATL back in December and stayed with an awesome friend and fellow girlboss, Karen of wedding and event design company Pop & Fizz). I like to capitalize on my trips when possible, so I thought to myself (which I do often), "Why not host a little event in Atlanta while I'm there?" Especially because I have another awesome, event-planning and branding ninja friend like Porsha of #GoWrkGrls who I've already collaborated with in the past. We hosted a women's panel in Philadelphia like four years ago, so I knew it would be an easy partnership. I hit her up and we ended up planning the whole event within the day. We pooled our resources (especially Porsha's local connects like WeWork holla holla) and were able to create a Sunday meetup and panel discussion for women called "Women Conquering Media."
- Diamonde Williamson of Blossom (a personalized tv experience for women of color curated and created by women of color)
- Beca Grimm of Dope Girls (a zine for women and nonbinary people who get high & still get shit done) and
- Umama Kibria of Sass Brands (a marketing agency serving clients in the health and fitness industry)
...I made that into bullet points so y'all can follow them, duh!
The WeWork venue was absolutely gorgeous and we had food and drinks sponsored by friends (thanks Karen and Paul!) The best part was Priv joining forces and doing makeup, nails, and massages for attendees before the event. Totally missed a free massage opportunity, but shit happens.
I mean overall, it was a success and I'm so happy to mark off Atlanta from my "cities to host events in" list. The best part was the community of women that came to the event. One attendee said that "this type of event and space for women is so needed here." If I take FearlessCon on the road, Atlanta is definitely a stop. Here are some pics from the event below so you know I'm not lying ha ha.
Back to deleting things from my desktop!
CityFitGirls is a running and fitness community for women here in Philadelphia. It was created a few years ago by two awesome women (and friends!) Kiera and Takia. They host a yearly FitRetreat to bring together over 150 women for a full day of nourishing the mind, body and soul. From fitness classes, lifestyle workshops and a delicious and healthy brunch (with mimosas of course!), FitRetreat has been a great event that I've had the pleasure of photographing for the past three years. It's exciting to see a client use your photographs for their overall brand look and content, so thank you Kiera and Takia!
The Cordes Foundation "connects social entrepreneurs with the right resources and stakeholders, convenes events that enhance and strengthen the impact investing and social entrepreneurial ecosystems and catalyzes 100% of its balance sheet to elevate the role of women globally." This redesign project was definitely a highlight of my year! I've never done a website for a foundation before, but I loved having the creative freedom to redesign the style, branding and flow for the Cordes website to pack a punch for their audience. I incorporated higher quality images thanks to their portfolio organizations and partners, weaved in more of their branding and colors throughout the site, made sections more interactive (like this awesome global map and filter for their fellows, designed and coded by my developer Chris), and updated their logo and business card designs. Take a look below for some of their before and afters, and check out CordesFoundation.org to view the full site!