Client: PayalMUA

Payal came to me in early 2017 to help her revamp her digital presence. Her website was hosted on Wordpress.com without any call-to-actions (which would make it easy for clients to hire her) or an updated portfolio. After taking a look at the her competitors in the makeup professionals and bridal industry, I saw such an advantage Payal could have when it came to having a strong brand presence on both social and web. I was able to spruce up her logo, add a consistent and neutral color palette, and design a beautiful and responsive new website using WordPress (incorporating both photos from our branded photoshoot and other photographer shoots). Her client leads and intake has increased tremendously since launching her new site thanks to her easy-to-use navigation and site flow, relevant call-to-actions, and site visuals. Take a look at her new headquarters at PayalMUA.com to see what I'm talking about!

Client: GrowthCounsel

A former client, Ryan Wertman, reached out to me to design a website for his new law firm with partner Geoff Schwartz, Growth Counsel. They both wanted the site to look fresh, modern and easy to use for their clients. Ryan's one of those clients that are great to work with so I hopped onto the project asap. As fellow entrepreneurs, both Ryan and Geoff were straight, to the point and timely with all of their deliverables and feedback. I also shot some new headshots and brand photography for them (in lieu of the corny stock photography other law firms use), and the result is GrowthCounsel.com. Please hire them for any future legal binds or messes you find yourself in because they're awesome. Enjoy!

You There Spring?
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Global warming is real yo. I'm currently enjoying a beautiful and warm weekend here in Philadelphia...and yes it's February. Should we be worried? Probably. 

So what's new folks? Let's seeeeeeee. I relaunched Femme & Fortune with more clarity and vision than ever before. Thanks to Designer Vaca that I attended out in Cali in November, I got so inspired by the women there and came back to Philly with a mission. I realized I was sitting on gold with Femme & Fortune and that I needed to connect all of my passions under this one brand. It's making the whole "So what do you do?" question at events much easier to be able to say one, concise title. We had this dope launch party, brought on some new team members and Nikki stepped up as Operations Director/Partner for the company. We're now building the brand together in our little apartment (Hive 2.0 ha), and it's been quite the journey. She's been with me since May 2015 (I was going to say last May, but woah it's been almost two years) and has been my right and left-hand chick with The Fearless Conference, The Hive and now Femme & Fortune. We've been brainstorming like crazy and there's so much damn potential to grow this brand into something bigger. We couldn't be happier working our asses off each day and night. It's been a struggle, but an upward struggle. No one ever said entrepreneurship would be easy. I mean, two months into our relaunch and we're launching a collaboration with a beauty client on a female empowerment/boss lady collection for spring/summer 2017. One of the colors in the collection is going to be named Femme & Fortune. I mean, what a dream! I might cry when I see the packaging. We're really trying to do some really creative stuff, so stay tuned.  

On the travel front, I've stayed put in Philly for a good three months. World record? I'm itching to go somewhere asap and Havana has my eye. The second I can afford it, I'm booking a ticket there. I'll also be going to Croatia at the end of May for an awesome retreat with the global network I'm part of, so gotta start saving for that. Toronto will be happening again in September thanks to a dope new friend who's letting me crash at her crib. Italy is also on the horizon, as my mom wants to do another mother/daughter trip (i.e. thanks for paying mom!). Other than that, the world is my oyster and I hope to schedule in a few more trips here and there if I can.  

That's about it folks. Working hard and trying to stay sane. Howboutchu?

 

LifeMelissa AlamComment
Philly Union #Doop

Being an avid fan of soccer (futbol!!!) and how one of my good friends happens to be on a major league soccer team in my city, it only made sense to ask him for press passes to get onto the field. Real friends use each other I say!! All jokes aside, my friend Warren hooked me up with one helluva experience; it was like Christmas and a few of my birthdays rolled into one day. I got to shoot on the field (like my big bro actually who really is a sports photographer) at one of the home games for the Philly Union! The view from down there was impeccable he he. Here are my favorite pics from that day. Can't wait till the next season where I will beg Warren to give me more press passes.  Happy Holiday's y'all and #DOOP!


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ComplexCon

So when I found out that ComplexCon was happening the same week I was in LA, it was a no brainer to attend. I bought a Sunday ticket, rented a car and headed to Long Beach for a full day of some dope vendors, art, celebs, influencers, brands...the works. I really had a lot of fun walking around and snapping some pics and vid (which I still have to make oops). Take a look at my pics below, and stay fresh amigos. 


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Truth To Power
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Some photos from one of my favorite art exhibits from this summer. My friend Conrad wrote a great post and added some behind the scenes shots from the exhibit - check it out here. It was pretty eye-opening with a ton of collaborations with artists near and far. All I gotta say is stay woke, folks.

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Events, LifeMelissa AlamComment
Go On, Pick My Brain

Update: view the video from my hangout here:  

Hey friends!  

I've been getting multiple requests from awesome entrepreneurs, boss ladies and creatives who are interested in picking my brain. As much as I hate that saying, I figured I could reach most of you all at the same time with a Google Hangout happening next Wednesday, October 26th from 12:30pm-1:30pm EST. This is my first time testing this method out, but I'm sure it'll be fun! If you're interested and the time works, sign up below (or use this form here) and I'll shoot out the Google Hangout link right before the event.  

Topics that I can cover include how to host your own conference, lessons I learned from opening (and closing) an all-female co-working space, how I handle clients and so on. I'm also available for private, strategic consulting sessions if you'd like to dive further than just this Q&A session - hit me up via email if so. Looking forward to chatting with you all next Wednesday!  

Photo by the amazing Cheyenne Gil!

Hola Tulum!
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I think I got my sense of adventure from my mom. Apparently, she was a wild child back in her tiny village in Bangladesh. Getting in tons of trouble, climbing trees like a monkey, etc. It's no wonder I got this sense of mischief in me. 

Back in 2014, mi madre wanted to go to Paris thanks to a Sex and the City episode. It was such an amazing trip. I mean it was Paris! Fast forward to summer sixteen and my mom mentions taking another mother/daughter trip. SIGN ME UP! I asked what her budget was and knew that somewhere in the Caribbean/Central America was our best bet. Insert Tulum. I've been hearing so many great things about Tulum, so I figured it would be a nice, relaxing trip to take with my mom. And I was correct.  

We landed in Cancun and went straight to Tulum via the Ado bus. It took us about a little less than three hours because we stopped at Playa Del Carmen, but we made it and we were hungry! Taco diet was the game plan for the next seven days!  

After we filled our stomachs, we headed towards our AirBnB. I'll tell ya, living right in the town is a lot better than staying in resorts in my opinion. You get such an authentic experience, meet the locals and really see the town or city for what it is. The Airbnb we got was great and the hosts were so helpful via WhatsApp. They also had bikes for guests, so I took a long ass, 10-mile bike ride one evening. I ended up biking to where all the beaches and resorts are and treated myself to happy hour (aka 2-for-1 margaritas) and fish tacos at Mateos, which is apparently the best place to get fish tacos (they were pretty good, but the mango margaritas were the show stopper).  

We did do some sightseeing, visiting the local Tulum ruins and spending some time at the beach. Nothing extravagant or outrageous. Honestly, it was so hot and sunny most of the trip that we stayed indoors - me on my laptop clearing out my inbox and my mom using my phone and wifi to watch Bengali shows. I did have a good time with my mom and I'm glad we got to spend a week from reality. Thanks mom for the trip - te amo!  

Here are all the pics from Tulum - enjoy!  

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Client Work: Fishbox

Surround yourself with people who inspire your hustle. Napoleon is one of those people. A good friend of my since our agency days in 2012, Napoleon and I have always bonded over our love for entrepreneurship. He asked me to take a few promotional shots for his business, Fishbox earlier this summer, and we had a blast (we even got fro-yo in the middle of the shoot so that's always a good day). 

Napoleon created Fishbox as a way for consumers to stop missing packages while they're away from home during the typical 9-5 hours. By signing up for Napoleon's services, you pay a per package or monthly fee to receive your packages after 6pm. Pretty convenient right? Philly Mag eloquently put it by saying - "Fishbox, feeding your Amazon addiction one delivery at a time."   We had a lot of fun with the shoot, using Napoleon and two friends as our customers/models. I wanted to go for shots that were fun, engaging and a bit quirky - while still presenting the company as a friendly and personable startup. Take a look at the shots below and make sure to check out Fishbox to stop all those annoying missed package notifications on your door!  

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