Natalie reached out after meeting me at a conference and asked me to help her out with her website. She was running a wedding planning business here in Philadelphia, but her website was still using a free Wordpress blog template that didn’t effectively showcase her brand and services. It was time to update her online presence into a professional and beautiful experience for her future clients! Take a look at her new logo and website below.
I had the pleasure of redesigning the website and creating new branding for my friend, Sonalee Rashatwar. We sat down and talked about their goals, including getting booked more for speaking gigs. I took note of that and incorporated a new Speaking page that showcases Sonalee’s talents and added a more in-depth contact form to get straight to the point with inquiries. We also took some new headshots which I used to redesign their site into something more eye-catching, inviting and lively (yes to donuts btw)! In terms of branding, we quickly picked out a color palette that brought life to the site and it took us one take to create and finalize Sonalee’s new logo - differentiating Sonalee from most others in their industry. Check out the before and after below!
New branding & logo for Sonalee:
I had been wanting to rebrand a small fitness/wellness studio, and lo and behold, Stasi of Vitality Meditation reached out! Manifestation, people. Their site just wasn’t speaking to their brand - bland stock photos, lack of color, and their site structure could be updated. I met with the team, took some updated photos and created a new site that represented the chill, good vibes the brand represented. After the website was done, I was hired to continue their social media management and graphic design, updating their social media and events to look more branded. Take a look below and go meditate at Vitality!
CityFitGirls is a running and fitness community for women here in Philadelphia. It was created a few years ago by two awesome women (and friends!) Kiera and Takia. They host a yearly FitRetreat to bring together over 150 women for a full day of nourishing the mind, body and soul. From fitness classes, lifestyle workshops and a delicious and healthy brunch (with mimosas of course!), FitRetreat has been a great event that I've had the pleasure of photographing for the past three years. It's exciting to see a client use your photographs for their overall brand look and content, so thank you Kiera and Takia!
The Cordes Foundation "connects social entrepreneurs with the right resources and stakeholders, convenes events that enhance and strengthen the impact investing and social entrepreneurial ecosystems and catalyzes 100% of its balance sheet to elevate the role of women globally." This redesign project was definitely a highlight of my year! I've never done a website for a foundation before, but I loved having the creative freedom to redesign the style, branding and flow for the Cordes website to pack a punch for their audience. I incorporated higher quality images thanks to their portfolio organizations and partners, weaved in more of their branding and colors throughout the site, made sections more interactive (like this awesome global map and filter for their fellows, designed and coded by my developer Chris), and updated their logo and business card designs. Take a look below for some of their before and afters, and check out CordesFoundation.org to view the full site!
Business Cards - Before/After
Payal came to me in early 2017 to help her revamp her digital presence. Her website was hosted on Wordpress.com without any call-to-actions (which would make it easy for clients to hire her) or an updated portfolio. After taking a look at the her competitors in the makeup professionals and bridal industry, I saw such an advantage Payal could have when it came to having a strong brand presence on both social and web. I was able to spruce up her logo, add a consistent and neutral color palette, and design a beautiful and responsive new website using WordPress (incorporating both photos from our branded photoshoot and other photographer shoots). Her client leads and intake has increased tremendously since launching her new site thanks to her easy-to-use navigation and site flow, relevant call-to-actions, and site visuals. Take a look at her new headquarters at PayalMUA.com to see what I'm talking about!