Being self-employed for the last year and a half, I've had my ups and downs. I'm currently in my living room watching The Bachelor and preparing for the upcoming Snowmageddon in Philly right now, so I've decided to come back to my blog - a place I've been avoiding for a bit now. I love blogging, don't get me wrong. I've just been uninspired recently, and more honestly, too busy to think of something life changing to say. Blogging isn't always sparkles and washi tape (well, for some it is, and I'm totes jealous of those people). For some, it's a way of reaching out and making new friends. For others, it's a way of earning income in a very non-traditional way (go you, you modern woman, you!). For me, it's been a constant back and forth between what my "end game" is for my career and my personal brand.
So for the past week or two, I've been really thinking about who I want to be when I "grow up". Even at 25, I'm still dabbling in different areas of expertise in order to find my one true passion in life. After some chats with friends and the boyfriend (always so helpful!), I've decided to settle on one title for myself. It's confusing and sometimes a hassle to tell people that I'm a slasher - blogger slash photographer, website maker slash social media strategist, wannabe hipster slash workaholic.
I've decided to up the ante on my personal brand and really push myself to become the Strategic Brand Developer that I seemingly already am. My boyfriend told me during this recent "title" brainstorming session, "Your title shouldn't be something you aspire to be, but something you already do and strategic brand development is what you do really well." Why thank you Mr. Boyfriend! I love to help small businesses and creative entrepreneurs have awesome online presences and "outside of the box" marketing strategies. As a Strategic Brand Developer, I like to think long-term for clients when it comes to their business, personality, and reputation. I see this as my "calling", and most importantly, something I'm actually very passionate about.
It's always an upward struggle as you build your own business. There are going to be moments of strength and moments of weakness. I like to simmer those weaknesses and try to cook them into actionable strengths (okay, random analogy but the bf is making dinner right now and I was trying to be creative...). Anyway, moving forward I'm going to update my content here on this blog and post about advice and tips for up-and-coming entrepreneurs like myself. I'm also going to rebrand my site and business to potentially offer eBooks and other relevant resources for my readers. It's going to be a lot of work, but I'm willing to put in the effort to really test myself. As heard on Shark Tank, I want to be an entrepreneur not a "wantapreneur."
So stay tuned for a few changes around here and thanks for your patience here on the interwebs. You rock.