Maximize Your PR - Infographic

Here's a great infographic from Cognito Media on maximizing your PR using social media and other tactics. It's a great checklist for those of us trying to manage accounts and clients in the ever-changing digital world. My favorite tip is to use links to track effectiveness and ROI. It's easy to use and so worth it, especially when you have links flying around all over the interwebs. What are some of your favorite PR and Social Media tips?