SEO...for nice people.
Just read this article titled "SEO for Non-Dicks" by Matt Legend Gemmell, and thought it was pretty good. Here's a snippet from the article:
"The key thing to understand is that the rules of SEO aren’t magic or arbitrary. They’re based on the goals of a search engine, which is to find relevant results. Relevance implies genuineness, and genuineness implies trust."
For those interested in SEO, please don't be a dick and follow Matt's easy tips. Keep your sites clean, titles organized, and content relevant. Simple!