what motivated you or inspired you to create your brand?

what’s your story?

what does your brand believe in?

where do you want your brand to be or what do you want your brand to achieve in the next five years?

Audience:

where will they interact with and discover your brand?

how do you want them to feel when experiencing your brand?

please list three problems or struggles that they face that leads them to seeking you as as a solution

Market:

what makes your brand stand apart, and excel against your competitors?

aside from your competitors, what alternatives does your dream client have to solve their problem?

HERO:

how would their friends describe them as a person?

tell me about some of the places where they shop - why do they want to shop there?

how do they discover new brands?

walk me through a typical customer journey starting with how they discover the brand, to the experience they have with the brand, and then what happens after they’ve received the product

what are they looking for in a shopping experience

what is on their vision board? what do they want their dream life to look like?

do they have any unmet needs that your brand fulfills

what do they do in their spare time

Villion:

what is the primary problem they are facing? (they struggle to find makeup products to match their skintone)

what is causing this problem? (this is the villain or external problem - nonexclusive beauty brands)

what do they feel as a result of the problem (internal problem - they feel frustrated and excluded)