Why Flodesk Made Me Love Email Marketing
I’ve been running my design business for almost fifteen years, and one thing I struggle with is finding ways to market myself, especially during slow seasons. So I recently made a goal to get back into email marketing, especially since I’ve accumulated a good number of emails from past events and businesses I’ve created.
So enter Flodesk! I first heard about this email newsletter tool during COVID, and decided to sign up as a fun way to stay in touch with everyone under lockdown (here’s my first “That Email Jawn” newsletter). My newsletter was a hit, and I loved how easy the features were to use and how pretty the platform was.
Fast forward to 2025, and Flodesk is the only email newsletter tool I recommend to my clients. I love translating the branding I create for my clients into engaging newsletter templates and then handing them the keys to their email marketing empire. Flodesk is so user-friendly that my clients have been able to easily take over their email marketing and run with it; I shed a proud designer mama tear whenever I see them release a new email to their audience!
Now I’ve worked with Mailchimp, aWeber, Mindbody, and my beloved Squarespace’s email marketing tools, but here are some reasons why Flodesk is my absolute favorite.
A look at my last newsletter design and content using my beloved Flodesk
Branding is a dream with Flodesk.
One of the biggest struggles I’ve faced with newsletter platforms is that there are major limitations to any customizations I want. I’m stuck using ugly system fonts, creating fun, unique layouts with text or images is almost impossible, and everything ends up looking basic. Sending emails shouldn’t be frustrating or leave you with an end product that you’re embarrassed about. Flodesk is a beginner’s dream for aesthetic emails because it allows you to easily add any of your brand elements (including colors and fonts), copy sections to duplicate in your newsletters, include your Instagram feed in the footer, and has gorgeous custom templates and built-in layouts that add so much personality to your newsletters. The branding capabilities (and recent addition of custom fonts) were a game-changer for me. (Sidenote: Flodesk already comes with some gorgeous font options, so don’t worry if you don’t have any custom fonts for your brand!).
Analytics aren’t scary anymore.
Right after you press that shiny send button on your newsletter, you’ll be able to see your stats and data when it comes to your audience. Flodesk makes analytics less scary by making it easy to understand and in bright, color graphics and charts (see below). From how many people clicked on your links, to the open rate of your email, to seeing who unsubscribed (don’t recommend if you’re sensitive ha), I love how Flodesk isn’t as intimidating as other business platforms and tools.
You can make money with Flodesk.
Let me clarify, it’s almost hard NOT to make money with Flodesk. You can sell your services directly to your audience via your newsletters, you can share your unique referral code and cash in from affiliate marketing, and you can also utilize their advanced Checkout feature. This allows you to create sales pages and funnels to sell everything from tickets for an upcoming event, digital products and more. A great selling tool for your business that’s also easy to set up and visually-pleasing? Sign me up. ✅
Flodesk really loves its users.
I just became a Flodesk Partner (yay!), and I’ve been impressed with everything from the application process, onboarding, partner benefits, communication, and community they’ve cultivated. Flodesk is a business that cares about its users, and I’m loving the support and motivation to grow with them as a company. I also love that they’re transparent with what they’re working on as they continue to develop their tools for us users. One suggestion I do want to make to Flodesk is to create a similar login system to Canva so that I can switch in and out of client accounts! Stay tuned to see what they say!
All in all, I’ve tried so many different tools and resources for my business, and only a few have made the cut, Flodesk being one of them. If you’re keen to try email marketing yourself (and getting compliments from your clients like below), you can use my link here or my code 9HU4UA when signing up to get 50% off your first year of Flodesk! And if you need design help, you can always contact me via my form here as well! Good luck and start sending those emails!
*Please note, I only recommend products that I love, use and trust. This post includes affiliate links.